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Roots SC X Oaklandish

Roots SC X Oaklandish

The Roots Soccer Club was formed in 2018 and played their first season in the National Independent Soccer Association in the fall of 2019, and then joined the second division USL Championship in 2021. The initial games, played at Laney, were wildly entertaining, with loud, sell-out crowds in all of Oakland’s diversity. For a sports-hungry town like Oakland, the gameday vibe was reminiscent of Raiders’ tailgates, when people from all walks of life intermingled and celebrated Oakland together. But the Oakland Roots SC franchise is about so much more than athletic feats and competitive drama. And, to the credit of...

We are Oaklandish: Dr. Cesar A. Cruz, Homies Empowerment

We are Oaklandish: Dr. Cesar A. Cruz, Homies Empowerment

By every practical measure, César Cruz is a remarkable success story. He's an academic, author, public speaker, youth organizer, gang intervention specialist, and teacher.  César holds a B.A. in history from UC Berkeley and was the first Mexican immigrant male to receive a doctorate in Educational Leadership from the Harvard Graduate School of Education. He’s the Dean of the Secondary Schools Program at Harvard University and the author of two books, both of which have received worldwide recognition.  César has won a multitude of prestigious awards. In 1995, he was given the Orange County Human Rights Award and in 2005,...

Oakland Artist Kalani Ware

Oakland Artist Kalani Ware

We’re proud to release three new tee designs in collaboration with Kalani Ware, a contemporary visual artist from Oakland who has made a name for himself both here at home and around the world.  Kalani’s local notoriety has grown in recent years due to his commissioned sketches of superstars performing at Oracle Arena, including Bruno Mars, J. Cole, Kendrick Lamar, The Weeknd, and Jay-Z. He’s the first visual artist to produce art for the venue. His work is influenced by urban neighborhoods in the Bay Area, and by the nature and indigenous cultures of Hawai'i. Hawai’i is the birthplace of...

Oaklandish Unchained: Pickups with Markus Mayne

Oaklandish Unchained: Pickups with Markus Mayne

Catch Markus Mayne cruising through Oakland, giving in-store pick up new meaning, in a fine resto-mod Chevelle. Oakland is the land of innovators, mavericks, and rebels. A hotbed for social movements and culture that has transformed the world. Oaklandish Unchained video series continues this proud tradition by celebrating the people of The Town. Watch More > Oakland Unchained

Oaklandish Unchained: Wheels Up With Lamar

Oaklandish Unchained: Wheels Up With Lamar

Recognized for dominating every trick in the book, Lamar is a clear representation of the evolution of freestyle street riding. Catch him out and about ripping through the streets in a ride-out or zooming past your ride at the stoplight. Video by: @dirluismontoyaShout out to @iamomeez / @stashouseco for helping produce this episode Oakland is the land of innovators, mavericks, and rebels. A hotbed for social movements and culture that has transformed the world. Oaklandish Unchained video series continues this proud tradition by celebrating the people of The Town. Watch More > Oakland Unchained

E'ville Eye x Oaklandish Neighborhood Tees

E'ville Eye x Oaklandish Neighborhood Tees

Our new E'ville Eye x Oaklandish neighborhood collection of tees features map designs for North Oakland, West Oakland, Downtown/Lake Merritt, East Oakland, Deep East Oakland, and the Oakland Hills.  These deeply rooted, locally designed tees were produced in collaboration with Rob Arias, a third-generation Bay Area resident who has worked as a graphic designer in Downtown Oakland for over two decades. Arias is also the founder of a local news website the E’ville Eye. Arias’s work at the E’ville Eye nurtured his curiosity about Bay Area neighborhoods and their unique cultures, traditions, and nicknames. He has spoken publicly on this...

We Are Oaklandish: Shayla "Shaylabang" Jamerson, SoOakland

We Are Oaklandish: Shayla "Shaylabang" Jamerson, SoOakland

I was raised in Oakland by my grandparents at East 23rd and Fruitvale. It was a diverse community made up of families with Asian, Black, and Mexican heritage. We had a great rapport. Our bonds were real and we watched out for one another.  I was educated in Oakland Catholic and public schools. I played basketball in local parks and ran track. I hung out at Eastmont Mall back when it still had big-name retail outlets. On warm weekend nights, we went to sideshows. These were events that bloomed without planning or organization. Crowds organically gathered to check out souped-up,...

We Are Oaklandish: Joshua Mays, Transforming Oakland's Visual Landscape

We Are Oaklandish: Joshua Mays, Transforming Oakland's Visual Landscape

Joshua Mays decided to become an artist before he even finished elementary school, and sold his first commissioned piece in high school.  For him, being a career artist was a simple decision based on the singular truth that painting and drawing brought him joy. It never felt like work, it was just something that kept him calm, happy, and satisfied.  Mays has grown into an internationally successful painter, illustrator, and muralist, working very hard, with much searching and testing. Today, he’s happy to be where he is in his life. Four decades after he discovered his artistic passions, he still...

DopeOnly Oakland USA

DopeOnly Oakland USA

“I'm kicking back watching Keyshia Cole perform at the BET Awards and coming through the surround sound on my TV clear as day are chants of "East Oakland, East Oakland, East Oakland". Wow, Upon further investigation, some dudes from East Oakland had made their way into the pit of people immediately in front of the stage. "Of course they did" was my thinking, as a sly smile ever so slightly parted my lips. The Town is in the building.  I felt as good for them as I did for Cole. Oakland is a Kinship. The Oakland experience isn't always the...

We Are Oaklandish: Pendarvis Harshaw, Radio Host & Writer

We Are Oaklandish: Pendarvis Harshaw, Radio Host & Writer

We asked Pendarvis Harshaw, "What's your story and what makes Oakland a unique place to you?"  I think it's fitting that Lake Merritt, arguably North America's first wildlife refuge, is at the heart of the town. There's a parallel between the people who've flocked to Oakland and the birds that have made it their home. All colors, shapes and sizes. Oakland's diversity is historically a product of people escaping conflict and seeking a safe haven. That's how I got here. It wasn't war or religious persecution, nor was it racism — as was the motivating factor bringing many African Americans...

Warriors X Oaklandish Forever Oakland

Warriors X Oaklandish Forever Oakland

January 20th, 2021 is an auspicious day for Oakland. While Oakland enters The House, the Warriors will hit the court wearing new Oakland Forever, City Edition jerseys for the very first time.  The jerseys celebrate 47 seasons in The Town with a fresh twist on the “We Believe” era when the Warriors became the first eight-seed to defeat a one-seed in a best-of-seven playoff series with a 4-2 upset over the Dallas Mavericks. We’re marking this momentous moment by releasing an exclusive limited-edition Warriors X Oaklandish collection that honors, and draws inspiration from, the new Oakland Forever jerseys. In partnership with...

We Are Oaklandish: Alicia & Alex Oakland Fortune Factory

We Are Oaklandish: Alicia & Alex Oakland Fortune Factory

In the words of Alex and Alicia of the Oakland Fortune Cookie Factory Tell us about your business, its history, and traditions.  We're the oldest Fortune cookie factory in the United States. Our company was founded in 1957 by Calvin Wong and his family. We are the last fortune cookie company in America that makes cookies entirely by hand. The factory has witnessed many changes in Oakland Chinatown in the last 64 years. We get a lot of visitors who say they visited us when they were kids and now, they’re bringing their grandkids to visit.  Our most important goal...

Oaklandish Warehouse Curbside Pickup

Oaklandish Warehouse Curbside Pickup

We've made it easier than ever to shop local. Just place your order online at oaklandish.com and choose free curbside pickup during checkout. We will get your order together and email you as soon as it is ready for pickup, usually within one business day. Then, come on over to our Jack London warehouse, call us, and we'll bring your order out! Happy holidays, and thanks so much for supporting us! Pickup hours are weekdays 10-4, but we will have extended hours this weekend, both Saturday and Sunday for pickup 10-4. We will be open for pickups 10-3 on Christmas...

We Are Oaklandish: Ahmed Muhammad & Kits Cubed

We Are Oaklandish: Ahmed Muhammad & Kits Cubed

Oaklandish is proud to collaborate with Ahmed Mohammad and Kits Cubed!  Kits Cubed is a youth-led, nonprofit organization on a mission to ignite every Oakland child’s scientific imagination. It was founded by Ahmed Muhammad after his young niece and nephew assured him they weren’t interested in science.  Ayla (8) and Ahmeer (6) told him, “I don’t like science. I’m not good at it.” So, Ahmed decided to do something about it. He took Ayla and Ahmeer out to their backyard and helped them conduct their first science experiment. Together they filled a cup with water, then poured in some oil,...

We Are Oaklandish: Brianna & Ashley, duck + chick

We Are Oaklandish: Brianna & Ashley, duck + chick

The Town is known for growing resilient, unconventional leaders but few get started as early as the pint sized CEOs of duck + chick. Brianna and Ashley, the dynamic sister duo heading up this Oakland-based company, launched their business in 2019, when they were ten and six years old respectively.  As with most exceptional businesses, their mission is crystal clear. They want to raise money for organizations they care about, while proving that kids can make a difference. duck + chick manufactures and sells stylish, quality leather goods like coasters, bracelets, card holders, earrings and journals and donates the proceeds...

Chabot Space Center

Chabot Space Center

Chabot Space & Science Center has inspired future scientists in Oakland for 137 years. Located in Redwood Regional Park, among the largest stands of coastal redwoods in the Bay Area, the center offers a full dome planetarium, big screen theater, interactive exhibits, space artifacts, and the only research-level telescopes available for public viewings in the region. In 2020, COVID-19 necessitated that they close their doors for general admission visits, but they’ve worked to overcome this challenge by doing a fantastic job of bringing people together virtually. Many lucky Oaklanders have spent some of their pandemic Saturday nights tuning in from...

Oakland Feather River Camp

Oakland Feather River Camp

We're thrilled to support Oakland Feather River Camp, one of The Town’s oldest and most cherished community programs. Feather River camp, located in the Plumas National Forest, is Oakland’s only overnight summer camp.  The camp has provided outdoor experiences for Bay Area youth and their families since 1924. Generations of Bay Area residents have participated as campers, then as counsellors in their teens, and then again as parents bringing their kids to family camps. The camp strives to be accessible to all Oaklanders, including those most impacted by systemic inequities. In 2019, the camp raised over $70,000 for camper scholarships and provided 440...

Agana - Art, Activism & Oakland

Agana - Art, Activism & Oakland

The Bay Area soil grows exceptional graffiti artists, DJs, jewelry makers, educators, clothing designers, and 3D animators. But it’s a rare person who can call themselves all of these things. Oakland’s Vanessa "Agana" Solari Espinoza is one such individual. Agana is an East Oakland graffiti artist and a member of a women’s artist collective called Few and Far. She’s also an emcee, a 3D visual effects animator, a jewelry maker, and an activist. She describes herself as a “multi-dimensional contemporary mural artist.”  Her murals have transformed the Oakland landscape, bringing vibrant life back to overlooked urban spaces. Firmly rooted in...

Girl Mobb x Oaklandish

Girl Mobb x Oaklandish

Girl Mobb x Oaklandish collection brings a female perspective to Oakland street style. Girl Mobb creates challenging aggressive murals on broad social themes, such as the relationships among women, the state, and the natural environment. Her signature graphic style can be seen in her fine art pieces and in her public works projects, executed primarily with spray paint. Grim reapers, hot pink lips, tanks, recently a Lisa Simpson holding a spray paint can and studs are used symbolically and take up space in a cartoonishly fun graphic style. Originally from Cincinnati, Girl Mobb made Oakland her home in 2008. Since...

We Are Oaklandish: Artist Allison “Hueman” Torneros

We Are Oaklandish: Artist Allison “Hueman” Torneros

I didn’t grow up in Oakland, but The Town was always close by, molding my character, sparking my dreams, and pulling me home. I was raised in Hayward and Fremont, just beyond The Town’s official boundaries. If you’re from here, you know that Oakland’s energy radiates beyond lines drawn on a map. The attitude, the lingo, the personality. East Bay communities imbibe both Oakland’s complexities and charms.  Growing up, decisive milestones often happened in Oakland. It’s where I attended proms and took my SATs. My high school graduation was at the Paramount Theater. At sixteen, as a newly licensed driver,...


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