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I moved to Oakland in 2013 to start over. Growing up in Riverside, there wasn’t much to do because of the limited resources. After graduating from college, I reached a point where I felt like my life was on auto pilot and I was eager to try something new. It didn’t take me long to become acclimated to my new city. It felt like home almost immediately. I used AC Transit as my tour guide, taking the bus aboard allowed me to see many sides of the East Bay, meet new people and go new places. I quickly discovered that...

Rock with Ice Cold and Dep as they remind us that Turf Dancing is more than a display of skill but a way of life. Oakland is the land of innovators, mavericks, and rebels. A hotbed for social movements and culture that has transformed the world. Oaklandish Unchained video series continues this proud tradition by celebrating the people of The Town. Watch More > Oakland Unchained

Growing up in Oakland is a complex experience. I'm sure that everyone’s who has experienced an Oakland childhood can relate to this statement in one way or another.  The neighborhood I grew up in had a lot of gang related crime and at times the problem was dire. Yet, the families in my community were resilient. We stuck through it together, and were there for each other, especially in the worst moments.  My community in East Oakland is strong and vibrant. It grew from within because everyone invited everyone else in the neighborhood to family parties, and we cooked dinner...

The first time I saw the Oaklandish baseball jersey I felt so nostalgic. It reminded me of my time playing in the East Oakland's Babe Ruth league at Greenman Field.  Every April we'd parade from Concordia Park on 62nd to Greenman Field on 66th for opening day. The streets were blocked off, and the previous year's champions rode in the back of trucks, making everybody envious and wanting to win the upcoming season. There was always a huge BBQ, team pictures, and day filled with fun family events. It was the best! The league was a staple of Oakland culture and...

Thanks to Earn & Learn East Bay, we had the opportunity to host a paid intern this summer from Skyline High School. Earn & Learn’s mission is to bring together learners and employers to diversify the workforce. This program matched hundreds of businesses and youth together to provide meaningful internship opportunities. Our design intern Angel Viguerias came highly recommended by Rachel Kantor, his Design teacher at Skyline. Rachel told us that despite her class being focused on graphic design this year, they did not have enough computers available for student to become adept at digital art. She said that Angel is a very passionate artist with...

Photos from Oakland Roots' jersey launch at the Oaklandish downtown store, courtesy @leyism.

THIS EVENT IS COMPLETELY SOLD OUT!!! Oaklandish and Fairyland are teaming up once again to host a night of pure imagination — for grownups only! Children’s Fairyland in Oakland – the midcentury storybook theme park on the shores of Lake Merritt – is a magical family destination that stimulates a young child’s creativity, imagination, and desire to learn. Famous for its storybook sets, puppet shows, gardens, and animals, Fairyland provides free admission and educational programs for thousands of children from underserved communities every year. And yet for many Oaklanders, Fairyland is shrouded in mystery. Most of the time, Fairyland is off-limits...

Last Friday, we celebrated the jersey launch for Oakland Roots, with Oaklandish as primary jersey sponsored. We couldn't be more excited to support community-minded pro soccer in Oakland. Check out the video recap below!

During the daytime, adults who want to go to Children’s Fairyland have to bring a kid (and vice versa). But on August 16 from 7-10pm, Oaklandish and Fairyland are teaming up once again to host a night of pure imagination — for grownups only! Get your posse together! Tickets for our 9th annual #Fairyland4Grownups will go on sale at the downtown Oaklandish store at 10am on Saturday, July 20!* Enjoy tunes by DJ Dion Decibels in the park’s Old West Junction, local brews, performances, and more! Two drink tickets are included with your admission, but remember to bring cash for...

School’s out and our 8th (!!!) annual “Oakland Educated” tee shirt giveaway is underway! Now an Oakland summer tradition, all OUSD high school students with a GPA of 3.5 or higher are entitled to one free Oaklandish Classic short-sleeved tee of their choice. To pick up your free shirt, just bring a copy of your official year-end 2018/19 (final) report card (the blue one that comes in the mail) and picture ID into the Oaklandish store at 1444 Broadway or in the Dimond at 3419 Fruitvale now through July 31. After all, local love can’t exist without local learning, and...

We're honored that the Golden State Warriors chose Oaklandish as their design partner for the Fan Night tees for the last regular season game at Oracle. On April 7, 2019, everyone at the game received a 'Finale at Oracle' tee, courtesy of Adobe. We're a bit heartbroken that this is the last season here in Oakland, but we will still claim the Warriors for Oakland. Below is a behind-the-scenes look at the inspiration behind the design, made by Adobe Create. And if you want to own a little piece of history, you can get your very own Finale tee here. Recognizing a Special Place and...

We've got some more heat for you as we continue our collaboration with one of the pioneers of Bay Area hip hop. Rounding out the Too Short x Oaklandish collection, we're stoked to present: 'Cocktales Club,' 'The Pimp Tape,' and long-sleeved tee 'Short Dog's in the House,' all available now at the Oaklandish downtown store and online at oaklandish.com.

Keak blessed us last night with honesty, humility, wisdom and humor. We had a great turnout the downtown shop for this intimate Q&A with a local legend. Keak spoke about getting shot, having a gun, and trying to stay out of jail. Tyranny of Marketing Kings led the conversation, delving into Keak's influences and the huge body of work Keak has already amassed, and work he has already finished, just waiting to be set out into the world. We are all looking forward to a bright future of triumphs for Keak. And... FREE KEAK! Video recap coming soon! In the meantime,...

We love our downtown store location not only because it puts us at the crossroads of Oakland, where customers in all of Oakland's diversity can come visit us. We love our store also because we are lucky enough to have enough space to host free events, open to the public that feature artists who give our community life and inspire us. This coming First Friday, April 5th, we will showcase c5, Myl3z, Shy'an G, Tota, and DeAngelo. Event is 6-8pm, so be sure to get there early! Links to artists: C5 Myl3z Shy'an G Tota DeAngelo

Keak da Sneak for Oaklandish. Shot by @54ghosts, powered by Marketing Kings. Thursday, March 7, 2019. Larger than life.  

Join us at the Oaklandish downtown store on Thursday, March 21st for a Q&A with hyphy legend, Keak da Sneak. Powered by Tyranny and Marketing Kings. Free admission. 7-9pm at 1444 Broadway.

Champion Reverse Weave® Fleece only gets better with Oaklandish. Matching pullover and joggers sold separately. We're so honored to have the opportunity to create these collab pieces with Champion! 12-oz. heavyweight fleece is cotton-rich for softness and brushed inside for added warmth. Full athletic fit allows flexible range of motion. Stretch ribbed gusset for comfort and mobility. Elastic waistband and bottom cuff. Working drawcord adjusts the fit. Two side pockets and one back pocket for plenty of storage. Durable double-stitch construction. C logo patch at left hip.

We're loving our new "Greetings from Oakland" inset at the downtown store! Come by 1444 Broadway and take a look!

We are so honored to celebrate Black History Month with the Golden State Warriors. We had the amazing opportunity to design the Black History Month tees and enamel pins, plus the tee design is being used for arena graphics all month! Plus, all fans attending the February 10th game against the Heat received one of the tees that we designed and printed! Learn more about how the Warriors are celebrating Black History Month here!  

Once a year, we clear out discontinued styles, misprints, and samples. Join us at the downtown store (1444 Broadway) on Sunday, January 27th from 11am-6pm for our best deals of the year on tees: 1 for $15, 2 for $20, 3 for $25. We'll have some other treasures there too, stay tuned! All sales are final sale. No strollers or dogs please!  Please note: no regular, non-clearance Oaklandish merchandise will be available for sale at the downtown store on January 27th. Please visit the Dimond location for regular merchandise that day. Thank you!