Article: #MakeItBay x Oaklandish: Wear the Future of Bay Area Storytelling
#MakeItBay x Oaklandish: Wear the Future of Bay Area Storytelling
This limited-edition #MakeItBay x Oaklandish collaboration is a tribute to the Bay’s creative soul and calls for real investment in the people who shape its stories. Every purchase helps build a stronger, more equitable creative ecosystem where we can proudly say it's rooted in Bay soil for Bay Area creatives to reap from.
“If the infrastructure that #MakeItBay is building had existed when we shot our series Blindspotting, we could have brought even more jobs and spent more with local vendors and businesses right here at home. Right now, policy - not just passion - dictates where filmmakers make art. #MakeItBay is trying to change that. So, grab a hoodie, make a donation, and help us make the Bay make sense for our filmmaker community!”
- Rafael Casal
The Bay isn’t just a backdrop - it’s a heartbeat, a history, and a launchpad for stories the world needs to hear. That’s why #MakeItBay and Oaklandish have teamed up to launch a limited-edition apparel collection that champions the future of the Bay’s Creative Economy– one rooted in equity, culture, and community.
#MakeItBay is a community-led initiative working to revitalize the Bay Area’s film, TV, and media landscape by attracting productions, supporting local talent, and advocating for public and private investment in our cultural economy. From securing local film rebates to building pathways into the industry for underrepresented voices, we’re building a movement to ensure that homegrown stories don’t have to leave to be made.
The #MakeItBay x Oaklandish collection isn’t just about repping the Bay - it’s about raising awareness and resources for the artists, crews, and storytellers shaping its future. Proceeds from every purchase help fuel programs that support job creation, expand opportunity, and keep the Bay Area a place where creatives can live, work, and thrive.
Wear your pride. Invest in the future. #MakeItBay.
Shop the collection: Make It Bay
You can also donate today!
For additional information: MakeItBay.org