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Oakland Roots SC crest against a black and white aerial view of Oakland.

Roots SC - So Much More Than A Team

Oakland Roots SC crest against a black and white aerial view of Oakland.

Roots SC - So Much More Than A Team

The Oakland Roots Soccer Club was formed in 2018 and played their first season in the National Independent Soccer Association in the fall of 2019, and then joined the second division USL Champions...

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Grid image of black and white photos showing many of the people who volunteer and work at Homies Empowerment

We are Oaklandish: Dr. Cesar A. Cruz, Homies Empowerment

When he was seventeen, César Cruz of Homies Empowerment moved to Oakland and it was here that he found his calling as a justice advocate. It was The Town that inspired him to embark on his lifelong...

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Male model in forest wearing black tee with multicolor tree deign.

Oakland Artist Kalani Ware

Oaklandish is proud to launch a t-shirt collection in collaboration with Oakland artist Kalani Ware. Kalani’s art celebrates multiculturalism and our mutual connections through abstract art inspire...

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A really cool looking blue car on the road.

Oaklandish Unchained: Pickups with Markus Mayne

Catch Markus Mayne cruising through Oakland, giving in-store pick up new meaning, in a fine resto-mod Chevelle. Oakland is the land of innovators, mavericks, and rebels. A hotbed for social moveme...

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Lamar (bicyclist) popping a wheelie inside the Oaklandish Downtown store.

Oaklandish Unchained: Wheels Up With Lamar

Recognized for dominating every trick in the book, Lamar reps the evolution of freestyle street riding. Catch him out and about ripping through the streets in a ride-out or zooming past your ride a...

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Six green tees from the collection on hangers, hanging from a streetside structure.

E'ville Eye x Oaklandish Neighborhood Tees

Our new E'ville Eye x Oaklandish neighborhood collection of tees features map designs for North Oakland, West Oakland, Downtown/Lake Merritt, East Oakland, Deep East Oakland, and the Oakland Hills....

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Shayla wearing a cool outfit as always.

We Are Oaklandish: Shayla "Shaylabang" Jamerson, SoOakland

I was raised in Oakland by my grandparents at East 23rd and Fruitvale. It was a diverse community made up of families with Asian, Black, and Mexican heritage. We had a great rapport. Our bonds wer...

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Joshua, standing and looking away, in front of one of his murals.

We Are Oaklandish: Joshua Mays, Transforming Oakland's Visual Landscape

Joshua Mays decided to become an artist before he even finished elementary school, and sold his first commissioned piece in high school.  For him, being a career artist was a simple decision based ...

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Guy and girl in parking garage structure, guy with tan tee with text Oakland USA, girl in purple crew with blue letters, same design.

DopeOnly Oakland USA

“I'm kicking back watching Keyshia Cole perform at the BET Awards and coming through the surround sound on my TV clear as day are chants of "East Oakland, East Oakland, East Oakland". Wow, Upon fu...

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Pen, with recording equipment, wearing headphones and A's hat.

We Are Oaklandish: Pendarvis Harshaw, Radio Host & Writer

We're proud to support Pendarvis Harshaw's Rightnowish Podcast and Radio Show with an Oaklandish Innovators Award.  We asked Pendarvis Harshaw, "What's your story and what makes Oakland a uni...

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