The world is facing many major challenges. Our environment is in rapid decline. Inequality is widening, not closing. By choosing to prioritize profit over people and the planet, many businesses are adding to the problem.
We don’t want to be one of them, so we decided to keep ourselves accountable by becoming a certified B Corp. B Corps are businesses that pursue an impactful business model and strive to make their companies a force for good for people and the planet.
Attaining B Corp Certification is more than a logo mark; it's a global movement of people exploring what's possible when companies think beyond profit and come together to prove there's a better way to do business.
B Corp Certification indicates that a business meets high standards of verified performance, accountability, and transparency, ranging from employee benefits and charitable giving to supply chain practices and input materials. To achieve certification, a company must demonstrate high social and environmental performance, make a legal commitment to change its corporate governance structure to be accountable to all stakeholders, and exhibit transparency by allowing information about their performance to be analyzed and available on the B Corp website.
B Corp Certification is holistic, not exclusively focused on a single social or environmental issue. And the process to achieve and maintain certification is rigorous and requires engaging teams and departments across the company. Recertification confirms these standards are met on an ongoing basis.
How Oaklandish Got Certified
We provided detailed social and environmental performance information through the B Impact Assessment, which measures business practices and outputs across governance, workers, the community, the environment, and customers. To maintain a commitment to transparency, we also allow information about how our performance measures against B Lab's standards to be publicly available on our B Corp profile on the B Lab website.
Why B Corps Matter
As a B Corp, Oaklandish is committed to using business as a force for good in the world. We earned our certification through our commitment to supporting individuals and organizations doing good in our community, treating our employees with respect and dignity, and making business decisions that are in the best interest of people and the planet, not just profit.
Our B Corp certification signals our commitment to our community and validates our practices through rigorous external review.
Our t-shirts might be the most visible aspect of Oaklandish, but our community work motivates everything we do. It's our way of giving back to the city that gives so much to the world and informs every decision we make.
Our mission at Oaklandish is to spread "local love" through our civic pride tees and accessories while creating quality inner-city jobs for locals and giving back to the people and places that maintain our city's trailblazer spirit.
So, wear it well. When you rock these roots, you're representing and supporting Oakland!
READ MORE > Oaklandish B-Corp Status