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Article: Why We’re Doing Holiday Sales Differently This Year

Closeup photo of Oaklandish store window display with holiday themed decals in windows depicting cute retro animals.

Why We’re Doing Holiday Sales Differently This Year

Your choices matter!

In a world of fleeting discounts and loyalties, Oaklandish champions authenticity and community. As a certified B Corp, we believe business can be a force for good. We're not just selling apparel; we're communicating a message of resilience, community, and belonging.

In the heart of Oakland, where local businesses face adversity, we choose hope. We've witnessed the heartbreaking closures, but we're determined to hew to our values and commitment to remain relentlessly positive about Oakland while giving back 2% of gross revenue each year. 

No gimmicks. Just values.

While other brands lure you in with sitewide discounts, our prices stay fair year-round because we believe in the inherent value of what we offer. 

We understand that you aren't just shopping for clothes but investing in causes that matter. Your choices reflect your beliefs, and we're honored to be a part of that journey with you.

This season, let your style tell a story of authenticity and unwavering support for local businesses. Join us in shopping local and supporting an ecosystem of purpose-driven small businesses, artists, and entrepreneurs.

Experience the joy of real-life shopping!

We invite you to step out of your homes and into our Downtown Oakland and Dimond stores. Immerse yourself in the vibrant energy of our community spaces. Touch, feel, and experience Oaklandish and Oakland in person.

This year, we’re offering 20% off everything from Black Friday through Cyber Monday at our physical stores. 

Oaklandish retail hours for Black Friday & Cyber Monday.

Oaklandish Downtown @ 1444 Broadway
11-7 Fri | 10-7 Sa | 11-6 Su | 11-7 M

Oaklandish Dimond @ 3419 Fruitvale
11-7 Fri | 10-7 Sa | 11-6 Su | closed M

Oakland Supply Co. @ 427 Water Street in Jack London Square
11-7 Fri | 10-6 Sa | 10-6 Su | closed M

Online Sale - 75% off select items.

Starting Thanksgiving Day at 10am, save up to 75% off online. We’ll add new items to the sale page daily, so check back daily for fresh deals!

Exclusive Black Friday designs.

We’ve also made exclusive holiday designs available online, releasing new designs every day from Black Friday and Cyber Monday. Be sure to sign up for our email and SMS newsletter for deets!

Happy Thanksgiving, Oakland!


The Oaklandish Crew

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