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Plaid Friday at Oaklandish!


Wake up the day after Thanksgiving and join us downtown for Plaid Friday! We’re extending our store hours on Friday, November 25th from 10am to 8pm in order to celebrate local indie merchants. All day long, we’ll bring you gifts, treats, and the best in Oakland-made goods!

Inspired by the day, we have created a limited edition rendition of our classic tee with a Plaid Friday twist. Available exclusively in our Downtown Oakland store, for one day only, and while supplies last, neighbors spending over $75 will get this unisex navy blue tee for free! That means you could snag a shirt for dad and a hoody for mom, or pick up a necklace and bag for your partner, all while getting a little present for yourself.

We know that all the excitement inside the store might make you a little hungry so we’ll have FiveTenBurger serving sandwiches and garlic-oiled fries for lunch (11:30am-3pm). Starting at 2pm and going into the colder early evening hours, Skylite Snowballs will be providing warm soft pretzels and hot cocoa topped with their signature marshmallow cream.

Lots of other neighborhood merchants are joining us in post-Turkey Day festivities. Dozens of businesses are running their own Plaid Friday specials, and others are organizing activities and sales as a part of Keep Downtown in the Black.

So help us kick off the holiday season this Friday by supporting each independent business that makes Oakland thrive.


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