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Oakland! 100 Years of Boosterism and Image-Making

The Oakland Public Library recently unveiled its newest exhibit “Oakland! 100 years of Boosterism and Image-making” which chronicles 100 years of Oak-town branding, establishment, and rebranding.

Located in the Oakland History Room, the exhibit starts off with relics from the early 1900’s. This was a time for Oakland which focused on enticing the potential resident, which was done by highlighting its favorable location, one that put the city at the epicenter of the San Francisco Bay Area.


The trifecta of promising industry, transportation, and great weather all helped to shift the spotlight from neighboring Bay Area cities back to Oakland, a city that simply couldn’t be overlooked.

The exhibit does a great job of displaying key milestones over the past 100 years including huge real estate auctions, recognition of Oakland as a premier automobile production center of the Pacific West, and Oakland’s Centennial celebration in 1952.

Not leaving anything out, the exhibit pays just as much attention to recent events and fundraisers (Art and Soul Festival, PedalFest, etc.) as it does to those of the past.

Featured among the constantly updating memorabilia, an Oaklandish sticker, flyer, and a Green Classic Onesie! Be sure to stop by the Oakland Public Library (open 7 days a week) from now until October 31, 2013 to check out the exhibit!


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